Hammer will be stiff competition on Ivy League sweatshirts and other sports imprints. But don’t think of it just in terms of Wild West posters and western-wear logos. Though not quite rustic or antique, Hammer is a slab-serif, a tough hombre with a country flavor.
It will be at home on the field or on the court, adorning varsity fund-raising t-shirts or university / professional team logos.
More geometric and angular, Champion is a sports font. It is a strong headline face for comic and manga covers. Bloque is forceful and solid, great for logos. Their shapes are extreme, pushing negative spaces to the max. I brought back the OverKill name and called the first font in the family, OverKill Bloque.Īll of the faces in the OverKill family are heavy hitters, designed for poster and display applications. In 2008 I decided to make it more useful for the desktop crowd. No face should be without a lowercase! Since then, OverKill / Ultra-Bold has made its way onto the covers of two comic books and numerable vehicles and signs. Later, when Mike and I were working on our chiseled race pak, Ultra Bold convexed nicely and fit in with the modern sports look of that font pak. Just for grins I fleshed out an uppercase and numbers and named it Ultra Bold. As letterforms were built for various headlines, a font took shape. OverKill Bloque was created in 1991 as a banner logo for a gamers’ fan newsletter, The OVERKILL Casualty Report.